Organisers will be providing the Exhibitors the right communication plan to create an awareness to bring the right target audience to enhance the business atmosphere.
Details are as follows:
- Advertisement through Newspapers, Journals, Industrial Trade Magazines & Association Magazines.
- Radio jingles and online visitor promotion.
- PR Campaign covering national and regional news channels & newspapers.
- Promotional literatures, Letters, Posters, Stickers, Banners etc.,
- Outdoor promotions: Hoardings, Bus Panels, Helium Balloons, Mobile Vans, Airport Trolleys etc.,
- Direct mailing & distribution of News Letters among Industrial players to create awareness of the exhibition.
- Advertising previews in Industrial Magazines & Televisions.
- Visitor invitation inserts in leading business magazines.
- Direct e-mail invitation to targeted key buyers.
- Personal invitations to top Executives and Captains of the Industry, Trade Groups, Associations, Govt. Officials, Embassies etc.
- Facilitation counters at the airport and railway stations.
- Extensive use of Internet to update information and promote the show globally.
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